Responsibilities

• Omni-Channel Execution: Plan and execute media buys across local/national TV, terrestrial/streaming radio, consumer/trade print, and various OOH formats (billboards, transit, etc.)
• Digital Integration: Manage paid digital media campaigns, including display, video, and social media, ensuring that they complement traditional advertising efforts.
• Negotiation & Partnerships: Negotiate the best possible rates, added value, and placements with media vendors and station representatives.
• Data Management: Utilize media buying software to manage orders, track performance, and reconcile billing. Establish and maintain tracking parameters using GA4 and GTM to measure relevant user actions and campaign success. Utilize data visualization tools to translate complex performance data into clear, actionable insights for internal stakeholders and clients.
• Performance: Monitor campaign delivery, provide oversight for traditional media, and optimize digital campaigns in real-time. Oversee campaign execution and ongoing optimizations for key accounts, ensuring that delivery, performance, and client expectations are met.
• Analysis: Analyze media spend and performance metric data to optimize budget efficiency, pacing, and ROI, providing clear recommendations based on data-driven insights. Conduct in-depth campaign analysis and compile detailed monthly, quarterly, and ad hoc performance reports for clients of variable scale and complexity.
• Client Collaboration: Collaborate closely with the account and creative teams to ensure that media strategies align with the brand’s visual and messaging goals.
• Research: Assist with market research and audience analysis, including definition of audience segments using Boolean logic and other targeting methodologies.
• Demo: Present advertising platforms for prospective self-service customers and assist self-service clients with campaign setup, management, and reporting.