Responsibilities

• Serve as the strategic partner for a portfolio of eCommerce (DTC & Marketplace) clients, owning the overall media strategy and relationship across paid search, paid social, programmatic, and affiliate channels.
• Lead integrated media strategies that connect channel performance to client business goals; translating media metrics into business outcomes clients care about.
• Develop and present the media mix and recommendations, quarterly business reviews, and campaign recaps with clear, client-ready storytelling.
• Apply critical evaluation of client briefs and align channel strategies to holistic brand goals; communicate any challenges or misalignments proactively.
• Understand the client’s business KPIs and serve as a connector between media performance and overall business success.
• Ensure client needs and requests match approved scope and staffing plans; serve as point of escalation for scope conversations.
• Partner with creative teams to bring a strong creative strategy perspective to media recommendations; including ad formats, messaging frameworks, and creative testing roadmaps.
• Leverage GA4 and Shopify data to develop insights, track customer journeys, and inform strategic recommendations at both the campaign and portfolio level.
• Translate client feedback into actionable next steps that help teams meet and exceed expectations.
• Collaborate with Finance and Practice leaders to support profitability goals through effective resourcing, pricing, and SOW management.

Requirements

• 5+ years of experience in digital marketing with a strong focus on DTC paid media strategy; including paid search, paid social, programmatic, and/or affiliate channels.
• Deep understanding of how connected media channels work together across the full consumer funnel from awareness through conversion and retention.
• Proven track record managing complex client relationships and multi-channel integrated strategies in an agency or in-house environment.
• Proficiency in GA4: experience using it to analyze customer journeys, build audiences, and develop performance insights.
• Proficiency in Shopify: experience leveraging Shopify data and ecosystem (including integrations with media platforms) to drive DTC strategy.
• Strong creative strategy experience: a point of view on how great creative drives performance, with the ability to brief, evaluate, and iterate on creative in partnership with creative teams.
• Financial and business acumen: ability to manage SOWs, understand profitability drivers, and contribute to revenue forecasting.
• Strong executive presence and presentation skills; ability to communicate complex media concepts to clients in a clear and compelling way.
• Experience mentoring junior team members and driving cross-functional collaboration.

Benefits

• Full medical, dental, and vision benefits as well as generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities