Media Planner

Minneapolis, MN (On-site)

$61K/yr – $84K/yrMid Level2+ years expFull time

Posted 2 hrs ago

Job Summary

Own end-to-end media planning campaigns for clients, shaping strategy, execution, and measurement while coordinating budgets, vendor buys, and client communications.

Lead creative media solutions and plan development aligned with client needs.
Develop audience insights using syndicated tools and research.
Mentor junior team members and support day-to-day tasks of the team.

Job Description

Responsibilities

Develop and execute creative media solutions based on client needs
Steward execution of plans, goals, and budgets
Consult industry research and resources to develop rich audience insights to inform plan recommendations
Build audience recommendations using syndicated tools, such as MRI Simmons
Evaluate vendor proposals/working with internal buying teams to facilitate media buys
Stay current on industry trends and content
Conduct/present pre- and post-buy media analyses
Communicate/meet with clients to facilitate development and execution of plans
Manage the trafficking of assets
Mentor and develop junior team members, and supporting supervisor with day-to-day tasks

Requirements

2 years of prior media planning experience (Assistant Media Planner or Media Planner level)
Proficiency in Word/Excel/PowerPoint/Keynote
Strong written and verbal communication skills
Proficiency in media-related planning tools (e.g., Comscore, Nielsen, Vivvix, Pathmatics, etc.)
Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (Google Analytics), and trafficking (Google Campaign Manager)In-platform experience within Google Campaign Manager 360, Meta and Twitter required
In-platform experience on Snap, TikTok, and Google Ads is a plus

Benefits

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Fallon

On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.For the work: http://www.fallon.com/

Founded in 1981

Minneapolis, Minnesota, USA

327 employees (113 in marketing)

www.fallon.com