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Fallon

Agency

  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • Links
  • Insights
  • Jobs

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Company overview

On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.For the work: http://www.fallon.com/
Founded in 1981
Minneapolis, Minnesota, USA
327 employees (113 in marketing)
www.fallon.com

People

Founders

Kara Buckner (Peterson)
Kara Buckner (Peterson)
President & Chief Strategy Officer
LinkedIn
Rocky Novak
Rocky Novak
Chief Executive Officer
LinkedIn

Hiring activity

Open marketing jobs over time

27 open now

Headcount trend

Company growth over the last 12 months

Funding

0

Audience

Monthly website visitors
5.8K
Month over month+12.2%
Quarter over quarter+67.9%
Top sourceDirect (57%)
Ad budget per month$0.0
Average search rank50
Traffic source mix
Direct
57%
Search
25.6%

Links

www.fallon.comLinkedInCrunchbaseX (Twitter)

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Lauren Pulwer
Lauren Pulwer
Managing Director
LinkedIn

Marketing leadership

Niki Dobratz
Niki Dobratz
Chief Marketing Officer
LinkedIn
John King
Director of Brand Innovation
LinkedIn
Headcount -3.3% year over year
Social
9%
Referral
7.2%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

34.9K

12-mo growth

—

Monthly growth

+0.6%

Salaries

Typical salary range

$79,990 – $114,975

/ yr

Median base

$97,000

Median total

$97,000

Median experience

4 years

Submissions

5

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Open positions27 open marketing positions

Fallon logo

Media Planner

Fallon

Minneapolis, MN (On-site)

$61K/yr - $84K/yrAgencyFull-timeMid level2+ years exp.
2 hrs ago
Fallon logo

Account Manager

Fallon

New York City, NY (On-site)

$50K/yr - $74K/yrAgencyFull-time
2 days ago
Fallon logo

Account Director

Fallon

New York City, NY (On-site)

$97K/yr - $156K/yrAgencyFull-time
5 days ago
Fallon logo

Account Supervisor

Fallon

New York City, NY (On-site)

$75K/yr - $120K/yrAgencyFull-time
5 days ago
Fallon logo

Account Director

Fallon

New York City, NY (On-site)

$97K/yr - $156K/yrAgencyFull-timeSenior level
6 weeks ago
Fallon logo

Program Manager

Fallon

New York City, NY (On-site)

$61K/yr - $94K/yrAgencyFull-time
6 weeks ago
View all 27 jobs

Fallon insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1981
Headquarters
Minneapolis, Minnesota
Employees
51-200
Flat last 12mo
Marketing team
113
35% of company
1 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2023-02-27 -> 2025-11-24
Headcount (12 months)
-3.3%
Last funding round
0 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
5.8K
Month over month+12.2%
Quarter over quarter+67.9%
Top sourceDirect (57%)
Traffic source mix
Direct
57%
Search
25.6%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 678 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-35
Ad budget per month
$0.0
Average search rank
50

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
— reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

34.9K

12-mo growth

—

Monthly growth

+0.6%

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: 0%
Trend
2025-03-01 -> 2025-11-01
Open jobs growth
0%
Biggest role change
—
Latest open role
Media Analyst

Marketing leader strength

Shows how strong marketing leadership looks at company level.

High
Marketing has a strong seat at the table. Typical leader time at company: 6.4 years.

Founder or CEO

Saved founder and CEO profiles.

Kara Buckner (Peterson)
Kara Buckner (Peterson)
President & Chief Strategy Officer
Rocky Novak
Rocky Novak
Chief Executive Officer
Lauren Pulwer
Lauren Pulwer
Managing Director

Marketing team size

Shows saved marketing team size.

113
35% of the company • 1 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 113.

Marketing leadership

Shows saved marketing leaders.

Niki Dobratz
Niki Dobratz
Chief Marketing Officer
John King
Director of Brand Innovation

CMO profiles

Shows saved CMO-level marketing leaders.

Niki Dobratz
Niki Dobratz
Chief Marketing Officer
Social
9%
Referral
7.2%
Paid referral
1%