Principal Program Lead, Media Strategy

Atlanta, GA (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 6 hrs ago

Job Summary

You will own the end‑to‑end national and market media strategy and execution, coordinating cross‑functional teams and agency partners to optimize investments.

Develop and optimize media strategy across national/market channels
Lead partnerships with sports and entertainment agencies and align with Sales & Brand Growth
Manage budgets, billing, and measurement with CMI and data/AdTech teams

Job Description

Responsibilities

Media Investment Strategy, Planning, Execution & Optimization
Paid audience strategy development, implementation, and reporting across internal stakeholders and Agency
Annual Market and National media strategy planning, execution, and optimization for general Market, multicultural, and other audiences that are relevant to our long-term growth plans
Omni channel strategy development and implementation with internal customer relationship management team
Brand extension strategy consultation and implementation
Tent pole strategy development, implementation, and reporting
Cross-functional work with internal teams such as creative production, customer market insights, digital transformation, and others to coordinate efforts, maximize investment, and avoid duplication of effort.
Consult with International Marketing teams to align across all regions.
Consult with Sales & Brand Growth team to ensure alignment of strategies and business priorities.
National Partnership Strategy and Management

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