Responsibilities

• Campaign Management
• Oversee paid social, search and retail media campaigns including budgeting, pacing and performance monitoring
• Manage day to day operations across platforms, including optimization, audience targeting, bidding and placements
• Build and run retail media programs on Amazon Ads (Sponsored Products, Sponsored Brands, DSP) and Walmart Connect (Sponsored Search, onsite display, offsite extensions)
• Align retail media flighting with client promotional calendars, retailer resets, seasonal windows and distribution changes
• Maintain reporting dashboards that support planning and optimization
• Partner with creative and content teams so media strategy and assets stay connected, including retailer specific creative and product detail page requirements
• Shopper and Retail Media
• Translate retailer and category data into media recommendations that move units, not just clicks
• Manage keyword strategy, share of voice and competitive conquesting at the item level

Requirements

• Minimum 5 years managing campaigns across Meta, TikTok and Google Search
• Hands on experience with Amazon Ads and Walmart Connect, with a track record of scaling CPG brands profitably
• Working knowledge of Google Search, Performance Max and Shopping, plus Meta best practices for growth
• Understanding of CPG fundamentals including retailer P&Ls, trade spend, distribution, velocity and syndicated data sources like Nielsen, Circana or retailer portals
• Comfortable analyzing data and turning it into smart, strategic decisions
• Clear and confident communicator who can make complex ideas land with clients and internal teams
• Highly organized and detail oriented, able to run multiple campaigns and retailers at once
• Self motivated, proactive, and an inclination in implementing more efficient workstreams
• Comfortable owning work independently while knowing when to pull people in

Preferred

• Experience with Instacart, Kroger Precision Marketing, Target Roundel or Criteo
• Familiarity with Amazon Marketing Cloud
• Agency side experience on CPG or food and beverage brands

Benefits

• Competitive insurance coverage, inclusive of medical, dental, and vision
• 401k Retirement with 3% employer matching
• Open PTO Policy
• 2 weeks Work From Anywhere (WFA)
• 13 weeks paid Maternity and Paternity leave
• Pet-Friendly Office
• Yearly Creative Stipend
• Snacks, Meals and Drinks
• No Time Tracking!