Senior Media Specialist, Paid Social

New York City, NY (Hybrid)

$95K/yr – $105K/yrSenior Level5+ years expFull time

Posted 16 hrs ago

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Job Summary

Own end-to-end paid social activation and optimization, guiding testing, reporting, and client-facing strategy across multiple platforms.

  • Lead campaign activation, QA, and performance optimization from start to finish.
  • Translate platform data into actionable recommendations for clients and internal teams.

Job Description

Responsibilities

  • Own campaign activation from start to finish
  • Build, launch, QA, and optimize paid social campaigns across multiple platforms.
  • Monitor pacing, delivery, performance, and budgets — troubleshooting issues before they impact results.
  • Drive optimizations through structured testing, not just toggling budgets, and prioritize work based on business impact rather than urgency alone.
  • Own client communications through regular meetings, performance reporting, and strategic presentations.
  • Analyze campaign performance to identify trends, opportunities, and risks, and translate platform data into recommendations clients can understand and act on.
  • Design tests with clear hypotheses, document learnings, and use insights to evolve campaign strategy.
  • Identify opportunities to simplify workflows and increase operational efficiency.
  • Champion adoption of new platform capabilities, automation, AI tools, and best practices.
  • Create scalable documentation and repeatable frameworks that serve as trusted resources across the team.

Requirements

  • Has 5+ years managing paid social campaigns with hands-on experience managing $500K+ monthly budgets across at least 2 platforms (e.g., Meta, TikTok, Snapchat, Pinterest, Reddit).
  • Understands how media, creative, audiences, and measurement work together — and the difference between improving platform metrics and improving business outcomes.
  • Navigates ambiguity and makes informed decisions without having all the answers.
  • Has a track record of improving processes and can explain complex platform decisions to both practitioners and executives.
  • Prioritizes competing priorities while maintaining high-quality work.
  • Enjoys mentoring others and is driven by curiosity, actively learning about emerging platform capabilities, AI, automation, and industry trends.

Preferred

  • Experience working across all paid social platforms.
  • Familiarity with social measurement, attribution, and incrementality.
  • Experience partnering with creative teams on testing strategies.
  • Experience implementing automation or AI-enabled workflows.
  • Experience working with enterprise clients or large-scale media programs.

Benefits

  • Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
  • Generous PTO and 15 company-wide holidays
  • 401k with company contribution
  • Paid parental leave
  • Work-life balance with an emphasis on personal well-being
  • Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
  • A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
  • Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
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Monks

3.7 Glassdoor

Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. It delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI to help the world’s trailblazing companies outmaneuver and outpace their competition.

Founded in 1985
London, England, GB
6.9K employees (2,903 in marketing)
73% recommend to a friend

Traffic Signals

Monthly Visitors
199.2K
Monthly Google Ads Budget
$101.9K
Traffic Source Mix
Search
39.6%
Direct
42.3%
Referral
7.8%
Social
9.4%
Paid
0.7%

Headcount Trend

Current headcount: ~6.6K

Marketing Team

Marketing Team Size
1,551 (23% of company)
Median Career Experience
12 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
37

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