Responsibilities

• Execute and manage paid social campaigns across Meta and TikTok, with supporting involvement in Google Ads and emerging channels
• Monitor campaign performance daily and flag trends, anomalies, and optimization opportunities to the Head of Performance Marketing
• Implement optimizations to bids, budgets, audiences, creative, and campaigns based on direction and collaborative discussion with the broader team
• Manage day-to-day budget pacing across campaigns and communicate any issues or reallocation needs proactively
• Maintain the development of audience targeting strategies, retargeting funnels, and A/B testing plans
• Assist with cross-channel performance reporting and help surface actionable insights from the data
• Participate in team discussions around strategy, contributing observations and learnings from hands-on campaign management
• Collaborate closely with creative and brand teams to ensure paid media execution aligns with product launches, promotions, and campaign calendars
• Stay current on platform updates and trends across paid social, and share relevant findings with the team

Requirements

• Minimum 5 years of hands-on paid advertising experience, with a strong foundation in Meta and TikTok
• Proven track record of running successful paid social campaigns that have driven measurable results across key performance metrics such as ROAS, CPA, and CAC
• Some exposure to Google Ads (Search, Shopping, or Performance Max) — full proficiency not required, but a willingness to learn is essential
• Experience supporting performance marketing campaigns for e-commerce brands
• Solid understanding of core performance metrics and how to use data to inform day-to-day optimizations
• Comfortable working collaboratively in a team setting and taking direction while also contributing ideas and observations
• Strong attention to detail, time management, and communication skills
• Experience working with Shopify or similar e-commerce platforms
• Familiarity with creative performance analysis and UGC-style content
• Exposure to reporting and attribution tools such as Triple Whale or GA4

Preferred

• Jewelry industry experience a plus

Benefits

• Health insurance with HSA option (80% employer paid)
• employee paid Dental and Vision
• 401(k)
• flexible PTO including holidays
• employee jewelry discount
• parental leave