Senior Media Relations Specialist

Commerce, TX (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own media relations and external storytelling for a university, coordinating with system communications, handling inquiries, and shaping earned coverage across local to national outlets.

  • Media Landscape & Relationships: Build and maintain relationships with regional and national outlets and coordinate with system-wide communications.
  • Story Development & Execution: Write and pitch features, advisories, releases, and statements to promote student success and research impact.
  • Response & Operational Readiness: Field inquiries, coordinate events, assist with press conferences, and support crisis/public information as needed.

Job Description

Responsibilities

  • Establish and maintain relationships with East Texas local media, Dallas-Fort Worth metro media, regional outlets, statewide media, and selected national and trade outlets.
  • Develop, write, and pitch stories that promote student success, faculty achievement, research impact, institutional progress, and community contributions.
  • Develop and maintain faculty expert placements in regional, state, and national media.
  • Field, assess, coordinate, and respond to media inquiries in a timely, accurate, and strategic manner.
  • Write, edit, and distribute media advisories, press releases, statements, talking points, briefing materials, and other earned media communications.
  • Write short news stories, briefs, feature items, and related public-facing content for university channels.
  • Coordinate with the Communications and Editorial Manager on story development, editorial standards, and message alignment.
  • Coordinate with Texas A&M System communications colleagues as appropriate on systemwide initiatives and media opportunities.
  • Assist with press conferences, media availabilities, interview logistics, executive media preparation, and emergency/public information support as assigned.
  • Perform other duties as assigned.

Requirements

  • Education: Bachelor’s degree in journalism, public relations, communications, marketing, English, or a related field, or equivalent combination of education and experience.
  • Four years of related experience in media relations, journalism, public relations, strategic communications, or a related field.
  • Strong writing, editing, verbal communication, and proofreading skills.
  • Knowledge of media relations practices and the evolving media landscape.
  • Strong interpersonal, planning, and organizational skills.
  • Ability to write clearly for journalists and the public.
  • Ability to work independently, manage multiple deadlines, and exercise sound judgment in sensitive situations.
  • Licensing/Professional Certifications: None
  • Physical Requirements: None
  • Other Requirements: None

Preferred

  • Experience in higher education or another mission-driven organization.
  • Experience securing earned media placements and building reporter relationships.
  • Experience writing in Associated Press style.
  • Experience supporting crisis communication, public information, or emergency communications.

Benefits

  • Employee tuition assistance for master’s and doctoral programs.
  • Comprehensive benefits package including health, dental, vision, life, and long-term disability insurance.
  • ETAMU contributes to employee health and basic life insurance premiums.
  • 12-15 days of annual paid holidays , plus up to eight hours of paid sick leave and vacation each month.
  • Automatic enrollment in the Teacher Retirement System of Texas (TRS) , with optional additional retirement plans (ORP).
  • Physical wellness program and wellness release time for eligible employees.
  • Access to cutting-edge research opportunities at a designated R2 Research Institution .
East Texas A&M University logo

East Texas A&M University

East Texas A&M University has been a leader in education since 1889. We’re a big-name university that cares about people, and our focus is helping you achieve success. Faculty and staff will know your name and work closely with you to understand your goals and dreams. Our professors care about your growth and be your loudest supporters when you walk across the stage to get your degree.We realize a great education is about more than attending class. It’s about making friends, memories, and a name for yourself as someone who’s passionate about learning. Earning an East Texas A&M degree and being part of The Texas A&M University System will not only look good on your resume, it will give you the confidence you need to compete in the marketplace.

Commerce, Texas, USA
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