Senior Media Planner - Political & Advocacy

USA (On-site)

$70K/yr – $85K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead end-to-end media planning and proposals for RFPs and proactive opportunities, aligning with sales and cross-channel design across display, video, social, email, streaming audio, and DOOH.

  • Own the RFP planning process and ensure on-time, accurate delivery.
  • Must-have: 3–4 years in digital media planning/strategy.
  • Standout: Supports the Political & Advocacy vertical with cross-functional collaboration.

Job Description

Responsibilities

  • Lead the development of media plans and proposals that support new business and account growth
  • Own the end-to-end planning process for RFPs and proactive proposals, ensuring accuracy, clarity, and on-time delivery
  • Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve
  • Guide campaign design across channels including display, video, social, email, streaming audio, and DOOH
  • Translate campaign goals into specific audience, inventory, and targeting recommendations using internal and third-party data
  • Act as a subject-matter expert on products, solutions, and media capabilities for sales and internal partners
  • Collaborate closely with sales, analytics, and other teams to ensure alignment on goals, timelines, and deliverables
  • Capture and share market and client feedback to inform planning approaches and product improvements
  • Help build and maintain proposal templates, reference materials, and best practices
  • Continuously improve proposal quality, workflows, and planning processes to increase efficiency and consistency
  • Candidates must be based in the Central Time Zone and able to work Central hours.
  • This role will support our Pollical & Advocacy vertical and must be comfortable working on both sides of the aisle.

Requirements

  • Bachelor’s degree preferred (or equivalent experience)
  • 3–4 years of experience in digital media planning, strategy, or online advertising
  • Strong understanding of digital ad metrics, analysis, and pricing models (CPM, CPC, CPA)
  • Experience planning across multiple advertising categories and using data to inform recommendations
  • Advanced working knowledge of Excel and PowerPoint
  • Ability to work independently while contributing to a collaborative team environment

Preferred

  • Agency experience
  • Political experience

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
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Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
248 (10% of company)
Median Career Experience
15 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

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