Senior Media Planner at Bully Pulpit Interactive | District of Columbia, USA | $58K/yr – $65K/yr

Senior Media Planner

District of Columbia, USA (Hybrid)

$58K/yr – $65K/yrSenior Level2+ years exp

Posted 2 months ago

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Job Summary

Support end-to-end political, advocacy, and corporate media campaigns by planning, launching, and optimizing across audiences, budgets, and KPIs while coordinating with media buying, analytics, and client services to ensure campaigns meet objectives.

Campaign Planning & Execution: research audiences, develop media mix, allocate budgets, and craft integrated strategies.
Performance & Reporting: define KPIs, monitor results, build templates, and deliver internal reports.
Vendor & Stakeholder Management: handle RFPs, negotiate terms, manage billing, and coordinate communications with internal teams.

Job Description

Responsibilities

Support lead planners on complex advertising campaigns across all planning, launching, management and reporting aspects
Work closely with internal media buying, marketing analytics teams and client service teams to bring media programs to life.
Participate in all phases of advertising campaign planning and execution, including:
Research audience insights, develop media mix, budget allocations and integrated media strategies to align with client objectives
Lead media plan launches including relevant paperwork, ad trafficking, proof of performance, creative delivery and internal communication
Identify media KPIs that align with client objectives and monitor and optimize to achieve client goals. Develop report templates that show campaign performance and deliver reports to internal stakeholders
Manage monthly billing between external vendors and internal finance teams. Handle any discrepancies among internal and external partners
Manage vendor communications, requests for proposals (RFPs) and negotiate items such as rates, terms and conditions, and added value
Keep abreast of media trends and technologies, proactively sharing new opportunities with the wider paid media team
Compile updates on vendor capabilities and offerings; maintain and update internal tracking system

Requirements

2-4 year(s) relevant work experience; exposure to digital media planning from internships, fellowships or coursework ideal
Experience running campaigns for political, public affairs, and/or corporate clients
Enthusiasm for Democratic and progressive politics, and excitement to work with our non-profit and corporate clients
Analytical thinking skills, with knowledge of media consumption tools like Comscore and Global Web Index (GWI), and business intelligence dashboard software such as Google Analytics, Datorama or Tableau
Strong Microsoft Excel or Google Sheets skills
Strong organization skills and attention to detail
A readiness to work independently, grow quickly, learn new skills, think big, and get the job done

Benefits

BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.