Senior Media Manager (Programmatic & Paid Social)

Chicago, IL (Hybrid)

$45K/yr – $100K/yrSenior Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own and optimize cross-channel paid media campaigns across programmatic, paid social and paid search, leveraging DSPs and ad managers, and translate performance data into actionable optimizations.

  • Manage setup, tracking, and reporting across DSPs and ad platforms.
  • Collaborate with analytics and creative teams to improve ROAS and efficiency.

Job Description

Requirements

  • Around 3-5 years in a cross channel paid media activation role, digital or media agency experience required
  • Strong understanding of Programmatic, Paid Social and Paid Search
  • Hands-on experience in platforms such as: Programamtic DSPs (Amazon,DV360, TradeDesk, or similar), Paid Social Ads Managers (Meta, Tiktok, Linkedin)
  • Strong software use skills including in-depth knowledge of other Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
  • Familiarity with conversion tracking methodologies
  • Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics)
  • Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers

Benefits

  • We offer a competitive benefits package, click WPP Benefits for more details.
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VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~34.6K

Marketing Team

Marketing Team Size
4,123 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
16

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