Responsibilities

• Own end-to-end management of paid search and social channels (primarily Google Ads, Meta and TikTok), including app campaigns
• Lead daily pacing, budget allocation, and in-flight optimizations
• Execute & iterate on audience and keyword strategies, creative and ad copy testing, and campaign structure and scaling approaches
• Identify performance trends and proactively adjust strategy to maximize ROAS
• Develop and lead structured test & learn roadmaps
• Translate performance data into insights that inform client and internal strategy, working closely with analytics, strategy, and client teams
• Develop full-funnel strategies across paid social, retail media, and emerging channels
• Evaluate emerging opportunities - new AI-driven ad platforms, beta programs, and new ad formats - and recommend which are worth testing

Requirements

• 4+ years in paid media, performance marketing, or digital strategy
• Deep hands-on experience with Google, Meta, & TikTok
• Experience planning and optimizing app install or app engagement campaigns (e.g., Google App Campaigns, Meta App Ads)
• Strong analytical mindset with experience translating data into insights
• Experience building and presenting client-facing reports and decks
• Comfortable running multiple client accounts and campaigns at once without losing quality
• Strong understanding of: Test & learn methodologies, Creative performance drivers, full-funnel media strategy

Benefits

• A hybrid office model, with the option to WFH 2+ days/week
• A minimum of 20 days off yearly + 12 company holidays + summer hours
• Medical, Dental, Vision, Life & Disability Insurance
• Employer-matched 401k
• Transit benefits, corporate discount programs, free fitness center membership
• Career pathing, dedicated budget towards opportunities for professional growth
• A culture focused on collaboration, curiosity & support, with regular events, volunteerism, and an employee-led recognition program