Own cross-channel media strategy and revenue growth initiatives for Albertsons Media Collective, turning data into actionable plans that drive measurable incremental sales and partner value.

• Responsibility 1: Lead revenue growth through segment-specific media strategies tied to business outcomes.
• Responsibility 2: Shape annual communications plans with narratives, metrics, and learning agendas aligned to business goals.
• Responsibility 3: Deliver insight-driven QBRs to identify optimization opportunities and new revenue streams.
• Responsibility 4: Oversee end-to-end media performance across owned, search, social, programmatic, and in-store channels.
• Responsibility 5: Direct media planning and activation teams to ensure strategy-aligned, efficient execution.
• Responsibility 6: Establish scalable media strategy frameworks, best practices, and training for cross-functional alignment.
• Responsibility 7: Partner with Sales and Account Management to accelerate revenue with strategic media guidance.
• Responsibility 8: Inform product innovation with performance insights for new media solutions and GTM playbooks.
• Responsibility 9: Codify campaign learnings into scalable playbooks adopted across teams.
• Responsibility 10: Drive team performance with clear goals and accountability linked to revenue impact and customer value.