Drive Americas brand campaigns for Amazon Leo, translating global brand vision into regionally tailored initiatives that boost brand health and scalable growth across consumer, business, and government segments.

• Build brand equity at scale: Design integrated marketing campaigns that strengthen Amazon Leo's presence across consumer, business, and government segments throughout The Americas
• Drive measurable brand impact: Move the needle on brand health metrics while building sustainable, long-term growth engines
• Orchestrate complex media journeys: Balance mass media brand-building with performance-driven tactics across digital and offline channels
• Think globally, execute regionally: Develop Americas-specific strategies that ladder up to our global brand vision while respecting local market nuances
• Partner cross-functionally: Collaborate with product, sales, creative, analytics, and regional teams to ensure cohesive go-to-market execution
• A day in the life: blend strategic thinking with hands-on execution—analyzing campaign performance data, reconciling media investments against business targets, and refining demand models with analytics teams
• Coordinate between media agencies and creative teams
• Lead cross-functional strategy sessions
• Present Americas-specific approaches to leadership

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data

Preferred

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau

Benefits

• Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits