Own and drive scalable paid performance across social, search, affiliates and emerging channels, turning experimentation, measurement, and cross-functional insights into efficient CAC/ROI growth.

• Execute and optimize campaigns across paid channels (Social, Search, Affiliates, Programmatic and other emerging channels).
• Drive performance through hands on platform management, including targeting, bidding, and budget allocation.
• Own and manage multi million dollar acquisition budgets with accountability for efficiency and scale (CAC, ROI, LTV).
• Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation.
• Partner closely with Data and Analytics to develop reporting infrastructure, surface insights, and continuously refine performance KPIs to evaluate attribution models and efficiencies.
• Present acquisition performance, forecasts, and strategic insights to leadership and stakeholders. Stay on the pulse of marketing trends, emerging platforms, attribution changes, and AI/ML driven growth solutions.