Responsibilities

• Own hands-on media buying across all core platforms: Google (Demand Gen, YouTube), Meta (Facebook/Instagram), TikTok, Snapchat with lead quality metrics as the primary KPI
• Execute campaign builds including audience segmentation, creative testing frameworks, budget pacing, and bid strategy optimization
• Monitor daily performance across channels — flagging anomalies, scaling winners, and pausing underperformers through a structured decision-making process
• Familiar with building out new lead forms and optimizing landing page experience
• Understanding of pixel and data integrity to ensure all events are firing correctly
• Expand into emerging channels as appropriate: AppLovin, Programmatic, Display, OLV, streaming, podcasts, CTV
• Set up, launch, and continually optimize campaigns across Google Demand Gen, Meta, YouTube, TikTok, Snapchat and additional platforms
• Continually test audiences, creatives, landing pages, and offers — documenting learnings and presenting results
• Manage and adjust budgets, targeting parameters, and bid strategies to maximize qualified lead volume and CPL efficiency
• Coordinate with intake and operations teams to connect ad spend to downstream case quality, using that data to inform ongoing media strategy

Requirements

• 3+ years of hands-on paid media buying experience in-house or agency side
• Proven track record managing significant monthly ad budgets ($100K–$1M+) with measurable performance or lead generation outcomes
• Primary background in lead generation — legal, insurance, home services, financial services, or comparable performance-driven verticals preferred
• Ecommerce or CPG experience considered if paired with demonstrated understanding of lead-gen funnel dynamics and platform fundamentals
• Deep expertise in Google Demand Gen — campaign architecture, audience strategies, asset performance signals, and bidding optimization
• Expert-level Meta Ads Manager proficiency
• Highly data-oriented with strong analytical skills
• Proven problem-solver who proactively identifies issues, diagnoses root causes, and acts without waiting to be directed
• Strong creative intuition — can identify what makes an ad hook work, brief video concepts, and translate data into creative direction

Preferred

• Experience using AI platforms to actively build workflows and to accelerate/analyze performance data
• Prior experience buying media in the legal or personal injury vertical
• Hands-on experience with TikTok Ads Manager, AppLovin, or Snapchat Ads
• Exposure to CRM integrations and lead routing logic (Salesforce, Zapier, Make)
• Experience in-house or a performance marketing agency managing multiple lead-gen clients across verticals
• Familiarity with analytics platforms such as GA4, Looker Studio, or comparable BI tools

Benefits

• Benefits include: Medical, dental, and vision insurance, 401(k) with company match, HSA, life insurance, disability coverage, paid time off, and parental leave.