Responsibilities

• Upload and launch ads across Meta/Facebook
• Coordinate creative outputs received from the internal team and external agency
• Monitor ad performance daily and maintain accurate performance tracking sheets
• Document and categorise every ad by angle, format, concept, and outcome
• Analyse why individual creatives succeed or underperform
• Identify trends across long-form videos, short-form videos, and static ads
• Create a fast feedback loop between performance data and the creative team
• Share findings and recommendations during a weekly creative team meeting
• Collaborate closely with the Operations Manager, two Creative Strategists, and the external agency
• Support creative strategy and contribute ideas based on performance insights

Requirements

• Strong experience with Meta/Facebook advertising
• Proven ability to analyse creative performance, not simply manage campaign setup
• A strong understanding of what makes paid social creatives effective
• Experience tracking, documenting, and interpreting ad performance data
• Ability to identify winning creative angles, concepts, hooks, and formats
• Experience working with video and static advertising
• Strong spreadsheet and reporting skills
• Clear written and verbal communication skills
• Ability to work independently and collaborate with a wider creative team

Preferred

• Previous experience within the health and wellness industry
• Experience analysing both long-form and short-form video ads
• Strong creative strategy experience
• Experience working with a high volume of creative assets
• Experience collaborating with both internal creative teams and external agencies
• Ability to contribute directly to creative concepts and strategy

Benefits

• $3,000-$4,000 per month*
• Full-time
• Fully remote
• Working hours: 9am-4pm UK time