Responsibilities

• Growth & Media Strategy: Define and execute end-to-end scaling roadmaps from $0 to 7 and 8 figures across direct-to-consumer and retail/marketplace channels.
• Capital Allocation & Media Buying: Manage multi-million dollar marketing budgets and determine optimal spend distribution. Hands-on management and high-level steering of bidding strategies, campaign structures, and media buying tactics across Meta, Google/YouTube, Amazon, and Paid Social channels.
• Supplement Brand Acceleration: Design acquisition and retention engines tailored specifically to supplement and wellness brands—optimizing subscription/rebill funnels, trial offers, Amazon store synergy, and compliant performance messaging.
• Funnel & LTV Optimization: Oversee the complete customer journey from ad click to landing page conversion, offer structuring (bundles, subscriptions, upsells), and post-purchase retention loops to maximize LTV and shorten CAC payback periods.
• Leadership: Lead and mentor a cross-functional team of Media Buyers, Creative Strategists, Search/Amazon Specialists, and Video Editors to hit aggressive scale and margin KPIs.
• Data Synthesis & Attribution: Analyze MER (Marketing Efficiency Ratio), ROAS, blended CAC, and first-party/third-party attribution models (e.g., Triple Whale, Northbeam, KnoCommerce) to execute high-level tactical pivots.

Requirements

• Big E-Commerce & DTC Track Record: 5+ years of growth marketing experience, including prior leadership at a major e-commerce company or high-growth enterprise brand. Must have personally scaled at least one brand to $10M+ ARR or managed monthly paid ad spends exceeding $500k.
• Supplement Category Expertise: Deep, proven experience in the health, wellness, or supplement sector. Thorough understanding of ad compliance/regulatory guidelines on Meta and Google, subscription economics (repeat orders, cohort analysis), and consumer psychology in health products.
• Paid Social & Multi-Channel Mastery: Expert fluency in Meta Ads (Facebook/Instagram), Google Search/Shopping/YouTube, Amazon Advertising (Sponsored Products, Sponsored Brands, Amazon DSP), and Paid Social platforms (TikTok, Pinterest).
• Hands-on Media Buying Acumen: Deep understanding of ad platform algorithms, audience targeting, dynamic creative testing (DCT), automated rules, and ad account architecture.
• Tech Stack & Data Infrastructure: Hands-on experience with Shopify, CRO best practices, third-party attribution platforms (Triple Whale, Northbeam), and post-purchase surveys.
• Performance Creative Directing: Ability to bridge hard data with creative strategy—giving precise feedback to designers and editors on hooks, direct-response messaging, and high-converting visual angles.