Responsibilities

• You build, launch, optimize, and scale campaigns that hit real targets on real spend, and you are accountable for the numbers those accounts produce.
• Meta buying, at depth. You build and manage campaigns with precise audience targeting, clean account structure, and disciplined testing. You know how to scale spend without collapsing efficiency, and you know when to consolidate versus expand.
• Google buying. Ideally you own search, shopping, and Performance Max accounts as well, including Google Merchant Center setup and management.
• Creative testing. You treat creative as the primary lever. You run structured testing frameworks, read the results, and feed clear direction back to the creative team on what to make next.
• Tracking and measurement. You make sure every account is measured correctly. You are comfortable with GA4, Google Tag Manager, and platform tracking including Meta CAPI, and you can tell the difference between a real performance drop and a tracking problem.
• Budget and pacing. You manage spend diligently, forecast pacing, and make sure client budgets are deployed efficiently and on plan.
• Clear reporting. You translate account performance into plain language for account managers, strategy, and leadership, and you flag problems early.

Requirements

• 5+ years of hands-on paid media experience with deep, demonstrable Meta expertise. This is a senior seat, not a coordinator role.
• A track record you can point to of scaling accounts profitably: starting spend, ending spend, and what happened to ROAS or CAC along the way.
• Strong Google Ads experience is a major plus, including search, shopping, and Performance Max. Google Merchant Center experience is valued.
• Genuine analytical depth. You interpret performance data, understand attribution, and turn insight into action daily.
• Fluency in tracking and measurement: GA4, GTM, and platform pixels/APIs including Meta CAPI. You can set these up, not just read them.
• Experience with direct-response, ecommerce, or performance acquisition specifically.
• A working belief in creative testing as the driver of performance, and experience running iterative testing frameworks.
• Proven ability to manage multiple accounts at once without dropping quality, and clear communication with cross-functional teams.

Preferred

• Agency experience.
• Google Ads certification (current), and other platform certifications.
• Experience running spend on accounts at multiple five figures to six figures-plus per month.
• Familiarity with occasional secondary channels (TikTok, Amazon) when a client needs them.

Benefits

• Remote-first
• Medical, dental, and vision insurance
• 401(k)
• Paid maternity and paternity leave
• 20 PTO days, with additional days accrued over time