Senior Media Buyer

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 hrs ago

Job Summary

Own and optimize multi-platform car dealership ad campaigns, lead automation, and creative testing across Facebook, Google, YouTube, and TikTok, driving down CPA and scaling results.

  • Campaign strategy, optimization, and testing across platforms
  • Lead automation and landing page/creative development

Job Description

Responsibilities

  • Build and manage ad campaigns for 20-33 car dealerships ($50 - $1,000 / day each) with a proven process to minimize time per client and a media buying assistant.
  • Build & manage Facebook, YouTube, TikTok, and Google ad campaigns
  • Monitor and tweak ad campaigns on a weekly basis
  • Continually innovate new methods to improve client results and systems
  • Run split tests & test innovative ideas to consistently reduce our clients’ average cost per acquisition
  • Build & manage lead connections/ automations through platforms like Zapier and Leadsbridge
  • Fix technical errors as they arise within client ad campaigns and systems
  • Create offers to attract and convert car buyers into qualified leads
  • Occasionally build/optimize landing pages to entice, qualify, and convert prospective customers
  • Occasionally write new advertising angles and copy, video scripts for clients to use for content creation and text message / email automations

Requirements

  • Expert knowledge of Facebook and/or Google Advertising with a strong grasp of digital advertising strategy and a passion for growth
  • Proficiency with Google Analytics 4, Google Tag Manager, and Meta Events Manager
  • Exceptional Copywriting abilities - you know how to craft messaging that grabs attention and converts
  • Positive, growth-oriented mindset - you hold yourself to elite standards and bring energy to the team
  • Strong attention to detail, time management and organization - striving for excellence
  • Proven project management skills with an emphasis on quality control
  • Self-starter mentality - you thrive working remotely, take initiative and meet deadlines without supervision
  • Team Player - you communicate clearly and support your team to win together
  • Coachable and driven - you’re eager for feedback, training and constant improvement
  • Proactive problem solver - you anticipate issues before they happen and take immediate action

Benefits

  • Work from home / anywhere in the world
  • Flexible Schedule
  • Health Insurance (US employees)
  • 401k Match (US employees)
  • Unlimited PTO Policy (just 1 week notice + approval)
  • All expenses paid annual team trip
  • Advanced training opportunities
  • Killer team of A-player that strives for excellence and supports one another
DealerSmart logo

DealerSmart

DealerSmart is a digital marketing agency for car dealerships that provides OMNI channel advertising (Facebook, Instagram, YouTube, TikTok, Google) and consulting services to help dealerships dominate their local market.

Founded in 2017
Overland Park, Kansas, USA
17 employees (5 in marketing)

Marketing Team

Marketing Team Size
5 (29% of company)
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
832
Monthly Google Ads Budget
$4.3K
Traffic Source Mix
Search
27.7%
Direct
48.1%
Referral
5.8%
Social
16.9%
Paid
1.5%

Headcount Trend

Current headcount: ~17
DealerSmart logo

Senior Media Buyer

DealerSmart · USA · Remote