Senior Media Buyer & Planner at Greenberg & Larraby, Inc. | McLean, VA | $90K/yr – $140K/yr

Greenberg & Larraby, Inc.

Senior Media Buyer & Planner

McLean, VA (Remote)

$90K/yr – $140K/yrSenior Level8+ years expContract

Posted 6 weeks ago

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Job Summary

Own multi-channel paid media leadership for federal health campaigns, driving audience reach and performance while keeping campaigns compliant and auditable.

Demand Generation: Plan, buy, and optimize campaigns across digital, social, CTV, programmatic, video, and broadcast
Audience & Targeting: Build segmentation using demographics, behavior, geography, and market data
Measurement & Reporting: Track impressions, reach, CTR, video views, conversions, and deliver exec-level updates

Job Description

Responsibilities

Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels
Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment
Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data
Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics
Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness
Prepare executive-level reports and presentations for federal stakeholders
Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery

Requirements

Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field
Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications
Demonstrated experience managing multi-channel paid media campaigns
Strong analytical, reporting, budgeting, and campaign optimization skills
Experience with audience targeting, geo-targeting, media analytics, and performance measurement

Preferred

Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives
Experience managing large-scale federal communications campaigns and media buys exceeding $1 million
Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls
Experience developing campaigns targeting Veteran and active-duty military populations

Benefits

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Terms apply to Benefit Packages, depending on scope

Greenberg & Larraby, Inc.

Over 25 years in government contracting for both domestic and international programs. Consultants for large government contracts, Healthcare, Federal and Defense sectors. Healthcare, Logistics, records management, technical and business operations. We are a HUBZone business and WOSB business.

2 employees

greenberg-larraby.com