Responsibilities

• Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels
• Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment
• Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data
• Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics
• Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness
• Prepare executive-level reports and presentations for federal stakeholders
• Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field
• Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications
• Demonstrated experience managing multi-channel paid media campaigns
• Strong analytical, reporting, budgeting, and campaign optimization skills
• Experience with audience targeting, geo-targeting, media analytics, and performance measurement

Preferred

• Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives
• Experience managing large-scale federal communications campaigns and media buys exceeding $1 million
• Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls
• Experience developing campaigns targeting Veteran and active-duty military populations

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)