Senior Media Buyer, Lion Holdings

Responsibilities

• Proficient in buying media on the following platforms: Meta, Google, TikTok, LinkedIn, and Reddit managing all stages of the campaign life (setup, launch, optimization, evaluation, reporting)
• Manage campaigns across multiple platforms, with large advertising budgets daily while monitoring performance and adjusting strategy as necessary
• Develop comprehensive media strategies and plans aligned with campaign objectives and KPIs cross multiple channels and platforms to drive ticket sales, product sales, engagement, and brand growth
• Closely monitor the performance of ongoing campaigns and key marketing metric using analytics tools (GA4), identify opportunities for advanced optimization, and help oversee the testing of new strategies to improve results and ROAS, CAC, and CPL
• Continuously optimize campaigns through A/B testing, bid strategies, and audience segmentation to maximize performance
• Analyze campaign metrics, find key insights and explain performance through in-depth reporting
• Implement sophisticated audience segmentation and retargeting strategies
• Produce regular reports on performance, interpret data, establish benchmarks, and provide actionable plans and recommendations based on insights
• Do in market and audience research to inform media decisions
• Manage, optimize and track budgets

Requirements

• 7+ years of experience managing campaigns and ad strategies either in-house or at an agency
• Proven track record of building and optimizing campaigns for Paid Social, SEM/Paid Search, and/or Programmatic Buys (Preferred Platforms: Meta, Google, LinkedIn, and TikTok)
• Experienced in maximum results out of full-funnel digital advertising, DTC, B2B, and lead generation-focused
• Experience using direct response and lead generation advertising strategies successfully
• Able to work with tracking pixels, conversion APls and UTMs - understanding their functionality, creation, and implementation
• Thorough understanding of landing page best practices for conversion goals and click attribution
• Strong analytical skills with a deep understanding of data-driven performance marketing and the ability to interpret key metrics
• Highly proficient in Excel and Google Sheets
• Proficiency in Shopify and a solid understanding of e-commerce conversion funnels
• Familiar with Shopify reports, GA4, LookerStudio, or other data visualization software