Media Buyer - Digital

Responsibilities

• Develop comprehensive media buying strategies for social media advertising campaigns, paid search marketing, and programmatic advertising across platforms such as Meta Ads (Facebook), Google Ads, and other ad delivery systems.
• Manage digital marketing budgets efficiently, ensuring optimal allocation of funds to achieve campaign objectives while maintaining cost-effectiveness.
• Conduct market research and analyze media performance analytics to identify trends, opportunities, and areas for campaign improvement.
• Execute media planning and purchasing activities, negotiating with vendors and ad platforms to secure the best placements and rates.
• Monitor ad delivery systems to ensure accurate targeting, pacing, and delivery of campaigns; troubleshoot technical issues as needed.
• Generate detailed web analytics reporting on campaign performance using tools like Nielsen ratings, Google Analytics, and other marketing analytics platforms.
• Communicate regularly with clients or internal stakeholders to provide updates on campaign progress, insights from data analysis, and strategic recommendations for ongoing optimization.

Requirements

• Proven experience in paid advertising campaign management across social media platforms such as Facebook Advertising (Meta Ads), Google Ads, and programmatic channels.
• Strong understanding of media buying and planning principles within digital marketing environments.
• Expertise in performance marketing techniques combined with quantitative analysis to optimize campaign results.
• Proficiency with spreadsheets for data organization, budgeting, and reporting purposes.
• Familiarity with web analytics reporting tools like Nielsen ratings and Google Analytics to measure media performance and marketing effectiveness.
• Excellent negotiation skills for purchasing ad space and negotiating terms with vendors or platform representatives.
• Knowledge of online advertising systems including ad delivery systems that require technical support or troubleshooting.
• Experience working within a marketing agency or managing multiple clients’ digital campaigns simultaneously.