Senior Media Buyer

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid acquisition for a fast-growing supplement brand across Meta and Google Ads.

  • Own strategy, testing, and execution across Meta & Google Ads
  • Must-have: 3–6+ years running Meta + Google Ads for DTC/eCommerce
  • Manage $500K+/month in spend with Northbeam and GA4 to measure incrementality

Job Description

Responsibilities

  • Own strategy + execution across Meta & Google Ads
  • Manage and scale $500K+/month in spend
  • Build and run structured testing (creative, audiences, landing pages)
  • Partner with creative to improve performance + scale winners
  • Own reporting, forecasting, and performance insights
  • Use tools like Northbeam + GA4 to evaluate incrementality
  • Align paid strategy with launches, promos, and growth initiatives
  • Mentor a junior media buyer

Requirements

  • 3–6+ years running Meta + Google Ads (DTC/eCommerce)
  • Experience managing a minimum $500K+/month budgets
  • Strong grasp of full-funnel performance + attribution
  • Hands-on experience with incrementality testing
  • Proficiency in Northbeam (or similar), GA4, Excel/Sheets
  • Data-driven, highly analytical, strong communicator

Preferred

  • TikTok, YouTube, or Performance Max experience
  • Subscription eCommerce background
  • Health/wellness / supplements experience
  • Hitting CAC + payback targets consistently
  • Scalable, repeatable paid growth
  • Strong creative testing engine
  • Clear forecasting + predictable performance
Calming Co. logo

Calming Co.

Calming Co. (formally Ü Calming Co.) was founded by two best friends, Adam and Robert with the goal to create all-natural relaxation drinks that actually work. Our flagship product is Ü Relax, the world's most effective calming tonic.

Founded in 2020
San Diego, California, USA
20 employees (8 in marketing)

Traffic Signals

Monthly Visitors
137.7K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
23.9%
Direct
56.4%
Referral
5.3%
Social
11.7%
Paid
2.5%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
7 (35% of company)
Median Career Experience
13 years
Median Tenure
0.9 years