Responsibilities

• Platform Administration and Optimization
• - Administer and optimize Marketo Engage, including Smart Campaigns, lead scoring, lifecycle management, segmentation, and database governance
• - Manage audience creation, data schemas, and segment activation within Adobe Experience Platform (AEP) Real-Time CDP
• - Design and maintain customer journeys in Adobe Journey Optimizer (AJO), ensuring consistent and personalized cross-channel experiences
• - Oversee content components, templates, and digital asset management within Adobe Experience Manager (AEM)
• Data Strategy and Integrations
• - Architect and maintain end-to-end data flows across CRM, CDP, marketing automation, and analytics platforms
• - Enforce data quality standards, identity resolution, and consent management within AEP
• - Manage Marketo to CRM bi-directional sync, Adobe Experience Cloud connectors, and third-party platform integrations
• - Apply ETL (Extract, Transform, Load) concepts and integration patterns to support reliable, scalable data pipelines across the MarTech stack
• Campaign Execution and Digital Marketing
• - Partner with Campaign teams to plan and execute multi-channel programs across email, nurture, events, and paid media
• - Build and optimize automated programs that reduce manual effort and improve campaign velocity and consistency
• - Apply email marketing best practices including deliverability, SPF/DKIM/DMARC configuration, IP warming, dynamic personalization, and A/B testing
• - Monitor and report on platform and campaign performance, surfacing insights to guide continuous optimization
• Governance, Compliance, and Operations
• - Implement and maintain governance frameworks ensuring compliance with GDPR, CASL, CAN SPAM, and CCPA regulations
• - Produce and maintain platform documentation, operational runbooks, and change management processes
• - Develop and manage subscription and consent programs across all marketing channels and platforms
• - Support platform upgrades, sandbox testing, and feature rollouts across the Adobe ecosystem

Requirements

• 5 to 8 years of progressive experience in marketing technology or marketing operations
• Working knowledge of AJO journey design, channel configuration, and campaign management
• Minimum 3 years in a B2B enterprise environment managing complex, multi-platform MarTech ecosystems
• Familiarity with AEM content management, component authoring, and DAM workflows
• Proven expertise in Marketo Engage administration across the full platform capability set
• CRM integration experience
• Hands-on experience with AEP: data ingestion, Real-Time CDP, identity resolution, and audience activation
• Demonstrated track record implementing data governance and regulatory compliance programs
• Marketo Engage: Email 2.0, Dynamic Content, Tokens, Snippets, Velocity Scripting
• RESTful API integrations and webhook configuration
• AEP, AJO, AEM, Adobe Analytics, Customer Journey Analytics and more
• SQL or equivalent query language for data analysis and validation
• HTML and CSS for email template and landing page development
• JavaScript for tracking, form behavior, and API-based integrations
• Working knowledge of AI and automation tools applied to marketing workflows
• Bachelor's degree in Marketing, Business, Computer Science, Information Systems, or equivalent experience
• Marketo Certified Solutions Architect | Adobe AEP, AJO, or AEM Certifications | ITIL or Agile/Scrum certification

Preferred

• Strategic thinker who translates platform and data decisions into pipeline impact and revenue outcomes
• Effective communicator who bridges technical complexity and business requirements across both marketing and engineering stakeholders
• Applies an automation-first mindset, consistently designing scalable, repeatable processes that reduce manual effort and increase operational efficiency
• Customer-focused approach to journey design, prioritizing relevance, timing, and privacy across all touchpoints
• Actively leverages AI-powered tools to accelerate campaign execution, enhance personalization, surface predictive insights, and improve marketing performance at scale
• Collaborative partner who thrives in cross-functional environments and can align diverse stakeholders around shared MarTech goals
• Systems-oriented: understands how data flows connect across platforms and how architecture decisions affect downstream marketing outcomes
• Continuous learner who stays current with evolving Adobe capabilities, AI advancements, and digital marketing best practices