Senior Marketing Strategy Analyst

Responsibilities

• Map the full funnel from ad click through application, approval and delivery.
• Own attribution, evaluate the current setup and define conversion signals for Google and Meta.
• Design and evaluate website conversion tests and report what changed.
• Connect email and SMS performance to approvals and deliveries.
• Recommend changes to spend and customer communication that account for inventory, approvals and customer quality.

Requirements

• Experience in marketing analytics, growth or performance marketing tying spend to sales, revenue or customer value.
• Hands-on work with paid media, attribution and website testing, plus email and SMS marketing.
• Understanding how data moves between ad platforms, a website, a CRM and a warehouse, and how to identify failures.
• Daily use of AI in analysis, including providing context and checking its output.
• Experience making recommendations that changed leadership decisions about marketing or spend.

Preferred

• Automotive, lending or multi-location retail experience is helpful. Automotive experience is not required. Familiarity with Google Ads, Meta, GA4, PostHog, HYROS, BigQuery or dbt is helpful.