Director, Engagement Strategy

Responsibilities

• Uncovering business problems, in collaboration with the internal team and clients
• Partnering with analytics team to uncover audience insights
• Summarizing offline and online behavior research
• Developing inspiring creative briefs, strategic points of view, and uncovering unique creative opportunities for our teams and clients.
• Partnering with creative teams to ensure the work is clear, effective, and on strategy
• Overseeing internal and client-led research and insights
• Creating journey-based communication and tactical plans that inform how, where, and when brands connect with audiences
• Analyzing how customers interact with content, devices, channels, and media to develop omnichannel experiences, customized by audience segments
• Developing measurement and optimization plans to ensure the effectiveness of the work

Requirements

• 5+ years of brand, communications, digital or content strategy experience
• A strong writer, presenter and communicator
• On the pulse of consumer, media, healthcare and cultural trends
• Knowledgeable about all channels and technologies
• A builder of ecosystems and user pathways
• A collaborator, who is comfortable working with the larger strategy team to develop the briefs and guide the creative process
• Passionate about brands and advertising
• Digitally savvy, experienced with media-centric tools such as Comscore, MRI, Google Trends, Google Analytics, SEMrush, listening platforms

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.