Senior Engagement Strategist

Responsibilities

• Create/Deliver Website Audits: For SEO, digital architecture, content strategy, and campaign engagement, providing ongoing recommendations.
• Ecosystems and Channel Plans: Use your strong understanding of pharmaceutical/healthcare engagement channels to develop robust ecosystems and channel plans.
• Generate Campaign Findings and Analytic Insights: Conduct tasks for continuous, measurable improvement in client campaigns.
• Leverage 3rd Party Tools: Utilize Google Analytics, SEMrush, ComScore, MRI, ExactTarget, Marketo, and others for competitive assessments.
• Evaluate Customer Journey: Apply insights to determine top customer targets, targeting approach, and implementation strategy to optimize customer experience and brand exposure.
• Support New Business Opportunities: Include relationship management components as assigned.
• Social Media Monitoring: Develop Expertise in social media monitoring and listening technologies, as well as social media platform management.
• Distill Social Conversation and Digital Data: Create coherent analysis, insights, and actionable recommendations in straightforward language.
• Stay Informed on Industry Advancements: Keep up with new technologies, methodologies, and important vendors in communications and marketing analytics.
• Maintain Knowledge Within Client Industries: Understand their technologies, products, target markets, and competitors.

Requirements

• Experience: 3-5 Years of professional i n digital marketing or advertising space, pharma exposure is a plus .
• Education: Bachelor’s degree in Business, Marketing, Communication, Advertising, or a related field.
• Experience with Digital Monitoring Technology Platforms: Including AdWords, Keyword Planner, SEMrush, ComScore, MRI, Compete, Screaming Frog, GeoEdge, NetBase, GlobalData, Google Analytics, etc.
• Understanding of Digital Foundations: In SEO, SEM, Web Development, Web, and Media Tracking.
• Knowledge of Multichannel Marketing: Includes channel development, testing, tracking, measurement, analysis, and reporting.
• Strong Analytical Skills: Basic understanding of statistical analysis and social science research methods.
• Exceptional Problem-Solving Skills: To provide insights and recommendations.
• Adaptable: Able to learn new tasks and effectively use new technologies.
• Additional Skills: Strong communication, written, project management, and planning skills.
• Hybrid Schedule: Ability to come into the Chicago office

Benefits

• Medical, Dental and Vision coverage
• 401k with Company match of 50% on the first 6%
• Adoption Assistance – Up to $2,500 of financial assistance
• Company Paid Life Insurance, Short-Term and Long-Term Disability
• Short-Term Disability providing 100% of salary coverage
• Paid Parental Leave for birth and non-birth parents (4 weeks)
• Summer Fridays
• Flexible Time Off (FTO)
• 11 Holidays and End of Year Office Closure
• Company provided Learning and Development opportunities