Senior Marketing Strategist

Morgantown, WV

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own content and campaign execution across owned and earned channels with a focus on editorial rigor, calendar governance, and measurable ROI.

  • Content Operations: Build and manage an editorial calendar and ensure assets are written, edited, and repurposed for impact.
  • Channel Execution: Develop campaigns and social content that drive traffic and engagement while coordinating digital graphics and basic design.
  • Performance & Optimization: Measure ROI and KPIs, adjust strategy to evolving market conditions, and support events and industry outreach.

Job Description

Responsibilities

  • champion innovation, develop best practices, manage metrics for program success, and seek creative solutions to support team initiatives
  • Write, copy edit, proofread, and repurpose content marketing deliverables
  • Develop and manage a rich content/editorial calendar to attract a qualified audience
  • Support the creation of digital graphics and basic design and layout of materials
  • Develop and implement marketing automation and digital marketing campaigns
  • Measure and report performance of outreach campaigns against ROI and KPIs
  • Plan and execute SEO/SEM and display advertising campaigns
  • Develop content/campaigns across owned and earned social channels to drive traffic and engagement
  • Develop and update company presentations using PowerPoint
  • Provide support for industry conferences, trade shows, and events

Requirements

  • Bachelor’s degree in marketing, communications, public relations, or related field
  • Seven (7) years of experience in marketing

Preferred

  • Master’s degree in marketing, communications, public relations, or related field
  • Ten years of experience in marketing, Healthcare marketing experience

WVU Medicine

The West Virginia University Health System, which operates under the brand WVU Medicine, is West Virginia’s largest health system and the state’s largest employer with more than 3,400 licensed beds, 4,600 providers, 35,000 employees, and $7 billion in total operating revenues. The Health System is comprised of 25 hospitals – including J.W. Ruby Memorial Hospital, an 880-bed academic medical center, and the 150-bed WVU Medicine Golisano Children’s Hospital in Morgantown, West Virginia – and five institutes. To learn more, visit WVUMedicine.org.

Morgantown, West Virginia, USA
9.5K employees (74 in marketing)