Responsibilities

• Build Wolf Games' Marketing Function. Own the creation of Wolf Games' marketing strategy and operating model from the ground up. You'll establish the company's brand positioning, go-to-market approach, and marketing systems, creating the foundation for how Wolf communicates with players, partners, and the broader industry. You'll define priorities, build repeatable processes, and lay the groundwork for a marketing organization that scales alongside the business.
• Grow an Owned Player Audience. Build and nurture Wolf Games' direct relationship with players. You'll develop our community strategy, launch and grow player spaces like Discord, and establish repeatable approaches for attracting, engaging, and retaining early players across multiple game launches. Your goal is to create an audience that follows Wolf Games—not just individual titles—and becomes an ongoing source of feedback, advocacy, and momentum.
• Lead Brand & Content Strategy. Define how Wolf Games presents itself across every public touchpoint. You'll own brand positioning, messaging, website strategy, social presence, and our build-in-public content engine, ensuring every interaction reinforces who we are and what we're building. Partnering with Creative, you'll direct content strategy and campaigns that serve both players and commercial partners.
• Own Game Launch Marketing. Lead the marketing strategy behind every game launch. You'll create repeatable launch playbooks that bring together community, content, creative, and partner marketing into coordinated campaigns that maximize awareness, engagement, and long-term player retention. Each launch should strengthen both the Wolf Games brand and the systems that support future releases.
• Measure, Learn & Scale. Define the metrics that matter and continuously improve how marketing contributes to the business. You'll establish measurement frameworks for audience growth, community health, launch performance, and brand awareness, using data and experimentation to refine strategy, identify new opportunities, and demonstrate marketing's impact on player engagement and commercial success.