Senior Marketing Specialist

Austin, TX (Remote)

$86K/yr – $145K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own alliance driven demand and joint GTM with Strategic Technology Alliances, aligning messaging, content and campaigns to move partners and buyers toward SailPoint joint solutions.

  • Alliance Strategy: shape value props, buyers, and channels to enable scalable demand generation.
  • Content & Enablement: build market-facing assets and partner-enabled materials that differentiate SailPoint in ecosystems.
  • Campaigns & Evangelism: execute joint content, demand activations, and events to surface opportunities and drive pipeline.

Job Description

Own global alliance marketing to co-create GTM with Strategic Technology Alliances, aligning messaging, content, and campaigns that drive joint pipeline across industries.

  • Alliance Strategy & Positioning: define joint value, buyer targets, and channels to enable scalable demand generation.
  • Content & Enablement: build market-facing and internal assets that highlight SailPoint plus partners differentiators.
  • Campaigns & Evangelism: run content, demand activations, and events with partners to identify opportunities and accelerate pipeline.
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SailPoint

SailPoint equips the modern enterprise to seamlessly manage and secure access to applications and data through the lens of identity – at speed and scale. As a category leader, we continuously reinvent identity security as the foundation of the secure enterprise. SailPoint delivers a unified, intelligent, extensible platform built to defend against today’s dynamic, identity-centric cyber threats while enhancing productivity and efficiency. SailPoint helps many of the world’s most complex, sophisticated enterprises create a secure technology ecosystem that fuels business transformation.

Founded in 2005
Austin, Texas, USA
3.3K employees (172 in marketing)