Senior Marketing Specialist

Responsibilities

• Platform and CMS operations
• Build, edit, and publish pages, campaign landing pages, and forms in SitecoreAI, maintaining site structure, navigation, URLs, and the media library, and using AI content-operations tools to streamline repeatable work.
• Manage the website request intake and approval workflows: clarify requirements, set expectations on timing, escalate capacity issues to the marketing manager, and keep stakeholders informed of priorities and status.
• Content quality, governance, and best practice
• Help refine, document, and apply content governance standards (metadata, taxonomy, schema, accessibility, and URLs), and check content before publication against brand, accessibility, and SEO standards.
• Perform recurring content, SEO, and technical audits, including page speed and Core Web Vitals, using tools such as Semrush, Screaming Frog, and Google Search Console; remediate or escalate findings and retire outdated pages.
• Performance and optimization
• Monitor and report site performance using Google Analytics (GA4) or similar platforms, and use Hotjar or similar tools to spot usability problems and propose fixes.
• Plan and run conversion tests and page-level experiments, recommend changes based on results, and measure conversions across the broader customer journey.
• Help drive the roadmap

Requirements

• 3–5 years of hands-on experience managing a corporate website in an enterprise CMS, with strong Sitecore expertise (SitecoreAI / XM Cloud, or Sitecore XP/XM with exposure to headless or XM Cloud).
• Working knowledge of Sitecore content architecture and headless publishing, plus experience with Sitecore Content Hub DAM or a comparable DAM platform.
• Strong command of web best practice (SEO, structured data, accessibility, and page performance including Core Web Vitals) and a working understanding of UX principles and conversion optimization.
• Proficiency in Google Analytics (GA4) to interpret results and recommend changes, and experience working alongside developers on a website roadmap.
• Bachelor's degree in marketing, communications, or a related field, or equivalent experience.

Preferred

• Desirable: platform experience/familiarity with Gradial, Hotjar, Sitecore Personalize, Semrush, Asana, Google Search Console, Google Tag Manager, OneTrust, Screaming Frog, Salesforce Sales and Account Engagement Clouds, and BI platforms.