Senior Marketing Manager

Responsibilities

• Lead integrated media strategies across Paid Media, Performance Marketing, Organic Social, and Influencer Marketing to support enterprise business objectives.
• Serve as the primary bridge between the Organic Social team and Paid Media team, ensuring coordinated planning, messaging, audience strategies, and measurement frameworks.
• Own and evolve the enterprise influencer marketing strategy, including campaign development, creator partnerships, platform innovation, and performance measurement.
• Develop customer-centric media plans that leverage paid, organic, and influencer channels cohesively to deliver incremental business impact.
• Manage relationships with media and influencer agency partners, ensuring strategic alignment, accountability, and performance optimization.
• Use analytics, audience insights, and measurement tools to evaluate media effectiveness and identify opportunities to improve customer acquisition, engagement, and retention.
• Lead end-to-end campaign planning and execution across multiple channels, balancing business priorities, budgets, timelines, and stakeholder needs.
• Partner with Creative, Analytics, Brand Marketing, Pharmacy Marketing, Ecommerce, Retail Media, and Operations teams to drive integrated go-to-market strategies.
• Drive innovation through testing, learning, and adoption of emerging media and influencer opportunities.
• Communicate performance, recommendations, and strategic direction to senior leadership and cross-functional teams.

Requirements

• Strategic thinker with the ability to connect business objectives, customer insights, and media strategy across channels.
• Strong collaborator who can influence and effectively navigate complex cross-functional organizations.
• Deep understanding of how paid, owned, earned, and influencer channels work together throughout the customer journey.
• Strong project management skills with the ability to manage multiple workstreams and stakeholders simultaneously.
• Excellent communication, presentation, and relationship management skills.
• Customer-first mindset with the ability to challenge channel-specific approaches in favor of integrated solutions
• Strong leadership skills with experience managing both direct reports and indirect resources, including agency teams, cross-functional partners, and vendors.
• Demonstrated success developing agency partnerships that drive innovation, accountability, and business impact.
• 8-10 plus years of marketing experience with significant experience across Paid Media, Performance Marketing, Social Media, and/or Influencer Marketing.
• Demonstrated expertise developing and executing influencer marketing programs at scale, including creator selection, content strategy, contracts, measurement, and optimization.

Preferred

• MBA preferred.
• Agency experience strongly preferred, combined with in-house brand marketing experience.

Benefits

• Competitive wages paid weekly
• Access to up to 50% of your earned wages before payday, via our partnership with Stream
• Associate discounts
• Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
• Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
• Leaders invested in your training, career growth and development
• An inclusive work environment with talented colleagues who reflect the communities we serve