Responsibilities

• The Senior Marketing Specialist will co-develop and lead creative marketing campaigns, execute programs to achieve defined goals, and track and report on performance.
• This role also includes designing compelling marketing graphics, conducting market research and analysis, and playing a pivotal role in the creation and production of our podcast, Banking Out Loud.
• Marketing Campaigns: Support marketing campaigns to drive the growth and expansion of company products and services. Partner with a Marketing Product Strategist to design annual plans for specific products and services and implement selected campaigns.
• Marketing Campaigns: Own several recurring content campaigns to deliver timely, relevant messaging (for example, shareholder materials and economic reports) to clients and other stakeholders.
• Marketing Campaigns: Support email delivery of our daily newsletter, Banking Insights & Discussion (BID) by using Marketo our marketing automation system, to deliver timely communications to our readers.
• Marketing Campaigns: Build and program marketing campaigns in Marketo, including testing and troubleshooting for deliverability and accuracy, conducting A/B tests and other optimization activities, and tracking and reporting final results.
• Marketing Campaigns: Collaborate with product and sales teams to identify marketing needs and translate ideas into campaigns that align with the company’s brand and mission.
• Marketing Campaigns: Support our corporate customer voice program that gathers customer feedback and tracks brand strength.
• Podcast Creation and Production: Collaborate with podcast co-hosts to brainstorm episode topics, manage and drive the editorial calendar, source guests, and coordinate logistics.
• Podcast Creation and Production: Lead post-production activities for podcast episodes, including managing an outside production agency, creating episode summaries, loading content to the podcast hosting platform, sending subscriber notifications, and promoting new episodes.

Requirements

• Strong hands-on experience with marketing automation tools, including building, testing, and optimizing campaigns; Marketo preferred, HubSpot is acceptable.
• Strong proficiency in Microsoft Word, Excel, and PowerPoint.
• Experience using Salesforce CRM platform
• Professional-level experience with social media tools (e.g., Hootsuite, LinkedIn, X/Twitter, etc.)
• BS degree in business-related field (marketing, communications or similar) preferred
• 3-6 years marketing experience in a B2B environment.

Preferred

• Familiarity with Adobe Creative Cloud tools (e.g., Photoshop, Illustrator, and InDesign).
• Knowledge of lead generation, digital marketing tactics, and campaign optimization.
• Experience with generative AI for driving individual productivity and efficiency.