Head of Critical Care Marketing

Walpole, MA (On-site)

$267K/yr – $367K/yrSenior Level15+ years expFull time

Posted 3 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the global marketing and portfolio strategy for the Critical Care business, driving growth, lifecycle management, and commercialization across regions.

  • Define strategy and prioritize investments across global and regional markets
  • Lead cross-functional alignment with R&D, Finance, and Commercial teams to ensure measurable ROI

Job Description

Responsibilities

  • Define and lead the global marketing and portfolio strategy for the Critical Care business, aligned with enterprise priorities and regional market needs.
  • Drive portfolio prioritization, lifecycle management, and investment decisions to maximize long-term growth, profitability, and shareholder value.
  • Lead market assessment, customer segmentation, competitive analysis, and strategic planning to identify growth opportunities and inform business decisions.
  • Champion customer-centric decision-making by incorporating deep understanding of clinical workflows, healthcare economics, unmet needs, and evolving market dynamics.
  • Lead the marketing strategy for new product development, ensuring customer and market insights are translated into differentiated innovation opportunities and prioritized investments.
  • Partner closely with R&D to shape portfolio roadmaps, product requirements, and innovation priorities that address future customer and market needs.
  • Guide business case development and investment decisions using financial, commercial, and strategic evaluation frameworks.
  • Drive successful launch planning and commercialization strategies to accelerate adoption and achieve business objectives.
  • Leverage market intelligence and financial metrics including revenue growth, market share, gross profit, NPV, and P&L performance to guide strategic decisions.
  • Lead forecasting, scenario planning, and performance management processes to optimize resource allocation and investment priorities.

Requirements

  • 15+ years of progressive leadership experience in marketing, strategy, portfolio management, or commercial leadership within healthcare, diagnostics, medical technology, or life sciences.
  • Proven success developing and executing portfolio strategies that drive sustainable revenue growth, profitability, and market share expansion.
  • Demonstrated experience leading global product innovation, commercialization, and lifecycle management efforts.
  • Strong business and financial acumen with experience using market and financial analytics to drive strategic investment decisions.
  • Experience leading global or regional teams in complex, matrixed organizations.
  • Exceptional executive presence with the ability to influence senior leaders and build alignment across diverse stakeholder groups.
  • Strong customer orientation with the ability to translate market insights into actionable business strategies.
  • Experience working across multiple geographies and healthcare markets with an understanding of regional market dynamics and customer needs.
  • Bachelor's degree required.
  • MBA, advanced business degree, or relevant graduate degree preferred.

Preferred

  • Experience in critical care, point-of-care diagnostics, acute care testing, blood gas analysis, or adjacent healthcare markets.

Benefits

  • The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.
Siemens Healthineers logo

Siemens Healthineers

Siemens Healthineers is a leading medtech company with over 125 years of experience. We pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our portfolio, spanning in vitro and in vivo diagnostics to image-guided therapy and cancer care, is crucial for clinical decision-making and treatment pathways. With our strengths in patient twinning, precision therapy, as well as digital, data, and artificial intelligence (AI), we are well positioned to take on the greatest challenges in healthcare. We will continue to build on these strengths to help overcome the world’s most threatening diseases, enable efficient operations, and expand access to care. We are a team of more than 71,000 Healthineers in over 70 countries passionately pushing the boundaries of what is possible in healthcare to help improve the lives of people around the world.

Forchheim, Bavaria, DEU
49K employees (2,081 in marketing)

Traffic Signals

Monthly Visitors
926.4K
Monthly Google Ads Budget
$33.6K
Traffic Source Mix
Search
49.4%
Direct
37.1%
Referral
7.5%
Social
5%
Paid
0.9%

Headcount Trend

Current headcount: ~48.9K

Marketing Team

Marketing Team Size
1,663 (3% of company)
Median Career Experience
27 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$2.8B
Last Raise
$2.5M
Grant, 5 years ago

Funding History

  • May 2021
    Grant • $2.5M
  • Mar 2021
    Post IPO Equity • $2.8B

Recent News