Coordinator, Digital Marketing

Baltimore, MD (On-site)

$45K/yr – $48K/yrMid Level1+ years expFull time

Posted 2 hrs ago

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Job Summary

Own and drive end-to-end email and SMS campaigns for games and promotions, manage editorial calendars, collaborate cross-functionally, and optimize performance with the analytics team.

Lead campaigns across games, events, promotions, and special announcements
Own editorial calendar, testing, scheduling, and deployment for various audiences
Partner with Analytics to improve segmentation, reporting, and efficiency

Job Description

Responsibilities

Develop, coordinate, and execute email and SMS marketing campaigns for games, events, promotions, and special announcements.
Manage email campaign editorial calendar including ideation, development, testing, scheduling, and deployment of one-time, recurring, triggered, dynamic, and targeted content-driven campaigns to various audiences
Coordinate digital marketing promotional calendars and communication schedules.
Collaborate with all departments in writing and executing content for email distribution
Manage the daily SMS calendar from ideation to deployment
Maintain subscriber databases and ensure compliance with email and SMS marketing regulations.
Monitor and report on Email and SMS performance including subscriber growth, open rates, click through rates and revenue.
Collaborate with the Analytics team to develop email segmentation strategy and testing opportunities
Measure the effectiveness of MLB automated email marketing campaigns and collaborate with MLB on new strategies and efficiencies
Overseeing end-to-end development of assets for email and SMS

Requirements

Bachelor’s Degree, preferably in Digital Marketing, Communications, Business/Marketing or related field
1-3 years relevant experience
Strong understanding of current online marketing concepts, strategies, and best practices
A proactive thinker with a solutions-oriented mentality
Excellent organizational, verbal, and written communication skills with a strong attention to detail
Ability to handle multiple priorities, prioritize and problem solve, and manage time effectively within a fast-paced environment
Initiative to thrive in a team atmosphere and individual basis
Proficiency in Photoshop or similar photo editing software, Adobe Premiere, and Microsoft Office
Working proficiency with Adobe Illustrator and understanding of email marketing software
This position may entail night and weekend work coverage

Benefits

The Baltimore Orioles provide generous benefits, including unlimited PTO, paid holidays, paid sick leave, health insurance (single and family), vision and dental coverage, life insurance, 401(k) plan with discretionary employer match, concession/merchandise discounts, free parking and complimentary baseball tickets to home games.

Baltimore Orioles

The Baltimore Orioles are a Major League Baseball team playing based in Baltimore, Maryland in the United States. Since the St. Louis Browns moved to Baltimore in 1954, the Orioles have become a staple in downtown Baltimore. Moving forward, the club has collected 3 World Series titles, 7 American League Pennants, 10 American League East Division titles, and 3 Wild Card berths. The club has also fostered Hall of Fame careers for Earl Weaver, Eddie Murray, Brooks Robinson, Frank Robinson, Jim Palmer and Cal Ripken, Jr. In March 2024, Major League Baseball unanimously approved the sale of the Baltimore Orioles to David M. Rubenstein and his partners. Under the general management of Mike Elias and management of Brandon Hyde, the Orioles have been rebuilding their franchise since 2019. With the #1 ranked farm system, according to MLB Pipeline, the Orioles are beginning to see new talent take the field. The Baltimore Orioles remain focused on three main principles moving forward: Creating a fun-family atmosphere Connecting with our community Producing the best baseball team on the field When Oriole Park at Camden Yards (OPACY) opened on April 6, 1992, a new era of Major League Baseball began. The park was brand new, but still old-fashioned. State-of-the-art, yet quaint. At less than a day old, it was already a classic. Oriole Park at Camden Yard opened in 1992. In the last 32 years that have followed, OPACY has welcomed more than 72 million fans including individuals from all 50 states and more than 100 countries. The city of Baltimore and the entire state of Maryland have derived over $10 billion in economic impact from the more than 76 million fans who have attended Orioles games over the last 30 seasons, as well as from the millions more who have participated in major concerts, festivals, meetings, tours, and community events that have been held at the ballpark. A listing of available jobs at https://www.mlb.com/orioles/team/job-opportunities

Baltimore, Maryland, USA

892 employees (125 in marketing)

www.orioles.com