Responsibilities

• Support the development and execution of digital marketing, social media, and consumer marketing initiatives.
• Create, schedule, and publish content across social media platforms and digital communities.
• Maintain and manage social media and content calendars to ensure timely campaign execution.
• Develop social media posts, graphics, videos, reels, product content, and other digital marketing assets.
• Monitor social media engagement, audience behavior, industry trends, and competitive activity.
• Support the execution and optimization of organic and paid digital marketing campaigns.
• Assist in developing content that enhances brand awareness and audience engagement.
• Support product launches, promotional campaigns, go-to-market initiatives, and brand-building activities.
• Assist with website updates, email campaigns, presentations, brochures, flyers, and other marketing collateral.
• Ensure consistency in brand messaging, tone, and visual identity across all marketing channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Advertising, Digital Media, Public Relations, or a related field.
• Minimum 2-3 years of experience in marketing, digital media, content creation, social media, or a related role.
• Strong understanding of digital marketing, social media platforms, and content development.
• Excellent written and verbal communication skills.
• Strong organizational, coordination, and project management capabilities.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong analytical mindset with attention to detail.
• Proficiency in Microsoft Office Suite and digital collaboration tools.

Preferred

• Experience with Canva, Adobe Creative Suite, or other content creation and design tools.
• Experience creating and editing short-form video content.
• Familiarity with Google Analytics, Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
• Experience with email marketing platforms, CRM systems, and content management systems.
• Basic understanding of SEO and digital marketing best practices.
• Experience using AI tools for content creation and marketing productivity.
• Experience within healthcare, pharmaceutical, wellness, consumer products, or other regulated industries.