PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
FOX Carolina News
Brookhaven, GA (Remote)
$70K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.
18 hrs ago
Senior Marketing Specialist - Paid Media (Hybrid)
Baltimore, MD (Hybrid)
$82K/yr – $137K/yrSenior Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end paid media engine for video-focused digital campaigns, driving brand awareness and consideration while coordinating across creative, analytics, and agency partners.
- Growth & Performance: Build, optimize, and report on video-heavy media across Google, Meta, and connected TV to hit KPI targets.
- Measurement & Testing: Design structured tests for creative, targeting, and channels, and translate lift studies into actionable optimization plans.
Job Description
Responsibilities
- Work closely with media planner to develop and execute paid media strategies with a strong emphasis on video advertising across platforms such as Google Ads, Meta Ads, CTV, and more.
- Manage end-to-end campaign execution, including campaign set up/media buying, tracking, budget allocation/pacing, bid management, optimization and reporting.
- Provide monthly budget reconciliation and forecasting adjusting for actual media spend.
- Continuously optimize campaigns based on real-time performance data to maximize performance and meet KPIs.
- Collaborate closely with creative teams on creative strategy and rotation that aligns with campaign goals and resonates with target audiences.
- Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations to stakeholders.
- Stay up to date with the latest trends, tools, and best practices in digital paid media and video advertising.
- Design and execute structured testing designs across creative, targeting, and channel strategies – to continuously improve brand awareness and consideration.
- Work cross-functionally with brand advertising,, creative, agency partners, and analytics teams to ensure cohesive marketing efforts.
- Run brand lift studies within ad platform or partnering with third-party
Requirements
- Bachelor's Degree + 3 years of proven experience in digital paid media with a focus on video advertising and campaign optimization. (Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)
- Strong expertise in media buying across platforms such as Google Ads (YouTube) and Meta Ads.
- Demonstrated ability to drive brand awareness and consumer consideration through targeted paid media campaigns.
- Proficient in using web analytics tools to optimize campaigns.
- Excellent understanding of digital marketing KPIs, attribution models, and budget management.
- Strong analytical mindset with the ability to derive actionable insights from complex data sets.
- Effective communication and collaboration skills. Able to clearly explain complex topics to a variety of stakeholders with varying paid media knowledge.
- Excellent attention to detail
- Strong problem solver who can conceive and create creative solutions to challenges.
- Will ing to continuously learn the skills necessary for personal and team growth.
Preferred
- Working in fast-paced, agile marketing environments using project management tools like JIRA
- Experience collaborating on cross-channel campaigns that include traditional media (TV, OOH, radio)
- Familiarity with programmatic media and DSP platforms
- Proficiency with data visualization tools (e.g., Power BI, Tableau)
M&T Bank
Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people’s lives and uplift the communities we serve. Founded in 1856 in Buffalo, NY we are now a top 11 full-service US-based commercial bank with a retail footprint across the east coast and wealth services available nationwide and abroad. As a bank, we offer advice, guidance, expertise, and solutions across the entire financial spectrum that combines M&T’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. We are a community-minded organization with more than 167 years of experience. We serve customers, community, and colleagues whether they be across the street, across the state or across the country. As an employer of choice, we are proud to offer competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year. Our core values drive the work we do – integrity, ownership, collaboration, curiosity, candor and we seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members.M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws.
