Senior Marketing Specialist

Responsibilities

• Strategy and planning — the annual marketing plan, quarterly priorities, and the budget as it grows
• Brand and positioning — voice, messaging, and visual consistency across everything the company publishes
• Content and search — the editorial calendar, the writing, and organic search end to end
• The website — what it says and how it is structured. You write the content and the build brief; the analyst builds and publishes the page and maintains the platform
• Sales support — proposal and RFP materials, comparison charts, case studies, presentations, leave-behinds, and ad-hoc requests from sales
• Demand generation — lead capture, email programs, paid acquisition, and qualified hand-off to sales
• Client, partner, and internal communications — the newsletter, campaign sends, partner co-marketing, and keeping the team informed
• Reputation — reviews, press, bylines for our subject-matter experts, case studies
• Community and events — the marketing side of 28 events a year and our owned LinkedIn group
• Employer brand — careers pages and recruiting support as hiring needs arise

Requirements

• Three or more years in B2B marketing, at least two owning organic search and content
• You have been the only marketer somewhere before
• You can point to pages you took from invisible to ranking and tell us the queries and the numbers
• You write well. Half this job is writing and editing, and we will publish what you draft
• You are comfortable making your own graphics, and you can write a specification precise enough for someone else to build from without guessing
• You have built and managed paid campaigns yourself and can talk honestly about one that did not work
• You bring recommendations rather than waiting to be told, and you can say why
• Experience with WordPress, SEO tools, and analytics preferred at minimum

Preferred

• video tools
• Figma
• marketing automation
• Looker Studio
• basic HTML and CSS
• AI tools fluency and reliable judgment about what is publishable

Benefits

• Health insurance, retirement contribution, paid time off, conference and certification support
• 401(k)
• 401(k) matching
• Dental insurance
• Vision insurance