Senior Marketing Specialist - Global Social Media and Influencer Marketing

Responsibilities

• Global Social Media Strategy & Execution
• - Develop and execute the global B2C social media strategy for UpToDate Expert AI and Lexidrug, aligning social programs with broader acquisition, engagement, and brand objectives.
• - Drive localized social media strategy, campaign calendar, and advertising across global markets, evolving strategies and messaging as business needs change.
• - Partner with regional marketing teams to adapt global strategies and messaging to local market needs, cultural considerations, platform usage, and customer behaviors.
• - Be a contributing B2C member of the Wolters Kluwer social media working group, sharing best practices and helping advance social media capabilities across the organization.
• Paid Social & Meta Strategy &Execution
• - Run Meta paid initiatives, including campaign planning, audience development, retargeting, localization, creative testing, Stories and Reels.
• - Develop and execute testing strategies designed to improve engagement and campaign effectiveness, including creative, messaging, and format testing.
• - Leverage tools such as Jasper, Canva, and Adobe to accelerate content and creative development while maintaining brand consistency.
• - Collaborate with internal partners and external vendors to execute campaigns efficiently and consistently across markets.

Requirements

• Bachelor’s degree in marketing, communications, business, digital media, or a related field.
• 5+ years of experience in digital marketing, social media, paid social, or consumer/B2C marketing, preferably within healthcare, technology, publishing, information services, or another complex global industry.
• Experience developing and executing multi-market social media and paid digital campaigns.
• Strong knowledge of Meta platforms and paid social advertising, including audience development, retargeting, creative testing, campaign optimization, Stories, and Reels.
• Experience with influencer or creator marketing programs.
• Demonstrated ability to interpret campaign performance data and translate analytics into actionable marketing recommendations.
• Experience coordinating localized and translated marketing campaigns across multiple countries.
• Strong project management skills with the ability to manage multiple campaigns, markets, stakeholders, and deadlines simultaneously.
• Strong written, presentation, and stakeholder communication skills.

Preferred

• Experience working across international markets and understanding regional digital and social media behaviors.
• Familiarity with global platforms, including Meta, WhatsApp, and Instagram.
• Experience with creative and AI-enabled marketing tools such as Canva, Adobe, and Jasper.
• Experience working within a global matrixed organization and collaborating across multiple regions and time zones.
• Knowledge of GA4, AppsFlyer and other social tools.

Benefits

• Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.