Senior Director, Social and Influencer

Responsibilities

• Operationalize the influencer, athlete and cultural ambassador framework, directing talent agencies and creator networks to deliver measurable campaigns.
• Architect and lead the Games-time Digital Command Center, including playbooks, escalation matrices and crisis response protocols tested at test events.
• Execute social strategies for key milestones, leading real-time social listening and escalation with Corporate Communications and Legal.
• Integrate partners and rights holders into creator activations while enforcing LA28, IOC, IPC and USOPC intellectual property guidelines.
• Define real-time dashboard metrics with Fan Data, MarTech and IOC Insights teams, adapting content and creator deployments during live events.

Requirements

• 12+ years of progressive leadership in social media marketing, influencer marketing, digital content or agency leadership, ideally within sports, entertainment or major live events.
• Proven track record building high-impact influencer and creator programs from strategy to execution, ideally for top-tier global consumer brands.
• Deep technical and creative expertise across major social platforms, emerging tools and audience measurement tools that inform real-time content decisions.
• Strong cross-functional leadership and agency management, navigating complex stakeholder matrices including the IOC, IPC and commercial partners.
• Bachelor's degree in marketing, communications, digital media or a related field; or 10 years of equivalent experience in social media and influencer marketing leadership.

Preferred

• Influencer and talent management experience.
• Experience leading social coverage of global sporting events.
• Experience managing creator content rights and onboarding workflows.
• Experience building social command centers or rapid-response publishing teams.
• Familiarity with Olympic and Paralympic broadcast rights guidelines.

Benefits

• Lead social storytelling for the Olympic and Paralympic Games, reaching fans worldwide.
• Collaborate with athletes, creators, partners and rights holders on campaigns of global scale.
• Shape a Games-time Digital Command Center from the ground up with talented teammates.
• Leave a digital legacy that inspires new audiences to embrace Olympic and Paralympic sport.