Senior Marketing Specialist

Boston, MA (Hybrid)

$84K/yr – $99K/yrSenior Level5+ years expFull time

Posted 3 days ago

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Job Summary

Own and drive high-stakes property marketing projects across the West Region, coordinating multi-team efforts to deliver on-brand campaigns on schedule.

  • Lead kickoff and status updates with Brokerage Teams
  • Align creative, copy, design, and external partners to execute marketing plans
  • Deliver on-time assets and provide campaign performance insights

Job Description

Responsibilities

  • Serve as the day-to-day point of contact for Brokerage Teams on our most significant property marketing projects in multiple markets throughout the West Region
  • Lead calls and meetings with Brokerage Teams as required by the scope of the project to collect critical details to craft comprehensive marketing plans and deliver on industry-best creative property marketing campaigns; assemble all required assets and ensure Brokerage Team is equipped to launch property to market and execute agreed upon tactics
  • Collaborate with Copy Writers, Marketing Specialists, Marketing Coordinators, Design Managers, and Graphic Designers internally and ensure the right team is in place to support the scope of each project, recommending 3rd-party integration when appropriate
  • Partner with Brokerage Teams and COE Property Marketing Team to develop comprehensive project and brand strategy that incorporates new, creative ideas to market our listings; engage Copy Writers / Strategic Marketers and Graphic Designers to execute approved design and messaging direction
  • Establish and communicate project schedule to all project participants, assign tasks to Marketing Specialists and Coordinators as needed
  • Manage the project workflow day-to-day to ensure an efficient and effective production schedule, adhering to standard processes to ensure consistency and efficiency
  • Communicate with Brokerage Team on project updates, either through status calls or other channels
  • As needed, interface with external clients for planning, marketing, or project status meetings
  • Work in partnership with the COE Team Lead and escalate challenges, as necessary
  • Ensure feedback and edits are incorporated into drafts, making ad hoc revisions to marketing collateral as necessary

Requirements

  • Bachelor's degree
  • 5-7+ years of marketing experience—real estate, architecture or commercial construction experience preferred
  • Proficiency with Adobe Creative Suite is required
  • Familiarity with a project management tool is preferred
  • Ability to independently achieve successful outcomes on all activities with minimal supervision
  • Ability to manage multiple projects at once in a fast-paced environment
  • Excellent written, oral communication skills and problem-solving skills
  • Proven ability to work across different audiences, personalities, and experience levels
  • Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants
  • Self-motivated but works well in group environment

Benefits

  • Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.
  • In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
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Cushman & Wakefield

3.7 Glassdoor

As a global commercial real estate services leader with 52,000 professionals worldwide, we will never settle for the world that’s been built, but relentlessly drive it forward for our clients, colleagues and communities. #BetterNeverSettles

Founded in 1917
Chicago, Illinois, USA
46K employees (1,394 in marketing)
71% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
509.7K
Monthly Google Ads Budget
$254
Traffic Source Mix
Search
53.1%
Direct
39.1%
Referral
5.5%
Social
1.5%
Paid
0.7%

Headcount Trend

Current headcount: ~45.9K

Marketing Team

Marketing Team Size
855 (2% of company)
Median Career Experience
10 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$734.8M
Last Raise
$223.8M
Post IPO Debt, 2 years ago

Funding History

  • Oct 2023
    Post IPO Debt • $223.8M
  • Aug 2023
    Post IPO Debt • $400M
  • Oct 2022
    Post IPO Debt • $27.3M

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