Senior Marketing Specialist

Responsibilities

• Digital advertising: Develop, manage, and optimize paid digital campaigns, including audience targeting, budgets, creative development, and performance reporting.
• Email marketing and automation: Build and execute email campaigns, audience segments, and automated workflows that support prospect engagement, customer relationships, and lead nurturing.
• Database management: Maintain accurate, organized marketing contact data through research, data cleanup, deduplication, segmentation, and ongoing updates.
• Audience development: Identify new and potential customers, industries, and markets; research prospects and build targeted audiences for outreach.
• Sales support: Collaborate with sales teams to develop and design presentations, marketing decks, brochures, property materials, service overviews, and other tools that support business development.
• AI and process improvement: Identify, evaluate, and integrate AI tools to accelerate research, content development, data organization, reporting, and routine workflows while maintaining accuracy and brand consistency.
• Cross-divisional coordination: Work with internal teams to gather information, understand priorities, and deliver materials that accurately represent each division.
• Performance measurement: Monitor campaign results and use findings to improve messaging, targeting, and execution.
• Broader marketing support: Assist with the execution of all marketing initiatives, including print materials, events, company announcements, property marketing, and divisional promotions as needed.

Requirements

• Minimum of five years of relevant marketing experience; ten or more years preferred.
• Demonstrated experience in digital advertising, content marketing, email marketing, and marketing automation.
• Experience managing contact databases, developing audience segments, and identifying prospective customers.
• Ability to collaborate with sales teams and turn business objectives into clear, effective marketing materials.
• Proficiency with Canva, Adobe Creative Cloud, Mailchimp (or similar platforms), Microsoft Excel, and Google tools, including Google Workspace.
• Working knowledge of Google Ads, Google Analytics, Meta Ads, email marketing platforms, and automation tools.
• Experience using AI tools and sound judgment when reviewing their output.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance