Responsibilities

• The Senior Marketing Specialist is responsible for translating established marketing strategies into integrated, high-performing marketing campaigns across assigned B2B event portfolios.
• Develop campaign plans for assigned events by translating established marketing strategy into tactical marketing plans that support audience growth, engagement, and registration goals.
• Independently manage the planning, execution, and optimization of integrated marketing campaigns across assigned event portfolios.
• Determine audience engagement approaches, promotional tactics, and campaign sequencing within established marketing strategies.
• Maintain ownership throughout the campaign lifecycle, ensuring projects are delivered accurately and on time, with no execution gaps.
• Prioritize campaign activities and adjust execution plans as business needs evolve.
• Own day-to-day campaign planning, including:
• Email campaign scheduling
• Audience segmentation and targeting
• Promotional calendars and milestones

Requirements

• 3–5 years of experience in B2B marketing, event marketing, demand generation, or integrated marketing
• Demonstrated ability to independently manage multiple campaigns and priorities with minimal oversight
• Strong analytical mindset with experience interpreting campaign performance data and translating insights into recommendations
• Experience optimizing campaigns through audience segmentation, testing, and performance analysis
• Excellent written and verbal communication skills with the ability to influence cross-functional partners
• Strong organizational and project management skills with exceptional attention to detail
• Ability to balance multiple priorities in a fast-paced environment while maintaining high-quality execution
• Ability to travel to multiple events throughout the year

Preferred

• Experience with event marketing or trade shows is a plus
• Experience using marketing automation platforms, customer data platforms (CDPs), project management tools, and basic design tools such as Canva
• Ability to travel to multiple events throughout the year

Benefits

• The salary range for this role is $60,000 - $70,000, with an opportunity for a bonus.
• Time to recharge: 15 days of PTO + 21 paid holidays - including the week of July 4 and our year-end holiday break, paid volunteer time, and more!
• Robust benefits package: medical, dental, and vision plans, HSA with employer contributions, FSA, voluntary life insurance, and more!
• We’ve got you covered: company-paid basic life insurance, plus 100% employer paid short- and long-term disability.
• Plan for tomorrow: 401(k) with employer match to help you build your future.
• See your work in action: travel nationwide to our shows and connect with leaders across diverse industries.