Senior Marketing Project Specialist – DTC / MarCom (Cardiac Rhythm Management)

Responsibilities

• Lead execution of integrated DTC and marketing communications campaigns across digital and traditional channels, including websites, social media, CRM/email, point-of-care materials, print collateral, and patient engagement platforms.
• Support initiatives designed to increase disease awareness, patient engagement, and referring physician activation.
• Ensure campaigns align with brand strategy, business objectives, and customer needs.
• Manage multiple concurrent marketing projects from initiation through launch using project management platforms such as Monday.com.
• Develop and maintain project timelines, deliverables, milestones, and stakeholder communications.
• Identify potential risks and proactively implement solutions to ensure successful project execution.
• Coordinate with external agencies, consultants, and vendors to develop creative assets and campaign materials.
• Facilitate feedback cycles, manage deliverables, and ensure quality standards are met.
• Track project progress and maintain alignment with strategic objectives and timelines.
• Partner closely with Marketing, Medical Affairs, Regulatory Affairs, Legal, Analytics, and Commercial teams to support successful campaign execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, Public Relations, or a related field.
• 4 – 7 years of overall marketing experience
• Experience in direct-to-consumer (DTC), digital, or marketing communications (MarCom) and familiarity with omnichannel marketing is strongly preferred.
• Experience supporting integrated marketing campaigns and cross-functional business initiatives.
• Experience working within highly regulated industries preferred, including medical devices, healthcare, pharmaceuticals, or biotechnology.
• Demonstrates experience in project management and agency coordination.
• Understanding of brand standards and marketing analytics.
• Knowledge of healthcare regulatory and compliance requirements.
• Strong communication, collaboration, and organizational skills; no specific certifications required but relevant marketing or project management certifications are advantageous

Benefits

• - Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• - An excellent retirement savings plan with high employer contribution
• - Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• - A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• - A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.