Senior Marketing Product Manager, Laboratory Diagnostics

Responsibilities

• Market Analysis and Research
• - Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth.
• - Use these insights to inform program development and marketing strategies.
• - Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.
• - Stay abreast of industry trends, emerging technologies, and shifts in veterinary medicine to continuously adapt and improve marketing strategies.
• Strategic Marketing Development
• - Lead the creation and execution of industry recognized above-brand education and marketing programs including digital aimed at increasing use of reference lab services.
• - Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.
• - Ensure these programs are tailored to meet the needs of different clinic sizes and types.
• - Regularly evaluate the effectiveness of marketing programs and initiatives, using metrics to measure success and inform future strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.
• 5-7+ years of marketing experience in a healthcare, veterinary or diagnostics industry
• Proven track record in executing marketing strategies in a veterinary or healthcare setting.
• This role will require up to 25% travel, depending on the candidate’s location.

Preferred

• Advanced degrees: DVM/LVT preferred, MBA preferred.
• Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.
• Technical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems. Familiarity with veterinary practice management software is a plus.
• Networking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields
• Additional certifications: Certifications in marketing, digital marketing, or project management desirable

Benefits

• Paid Time Off & Holidays
• Medical, Dental, Vision (Multiple Plans Available)
• Basic Life (Company Paid) & Supplemental Life
• Short and Long Term Disability (Company Paid)
• Flexible Spending Accounts/Health Savings Accounts
• Paid Parental Leave
• 401(k) with company match
• Tuition/Continuing Education Reimbursement
• Life Assistance Program
• Pet Care Discounts