Senior Marketing Performance Analyst

Responsibilities

• The Senior Marketing Performance Analyst will be responsible for tracking and interpreting marketing efforts and campaigns across all channels.
• You will work hand-in-hand with the product management, product marketing, marketing intelligence, and digital teams to provide a comprehensive view of marketing performance for all lines of business.
• Create and deliver actionable, data-driven recommendations based on performance across the entire marketing ecosystem.
• Leverage technical expertise to identify opportunities for targeting, revenue opportunities, and operational efficiencies.
• Run deep dive and ad-hoc analyses for product owners and other stakeholders.
• Foster & leverage strong, cross-functional collaboration with peers in Brand & Insights, Marketing Intelligence, Digital, IT, and Product teams.
• Uphold standards for data tagging, tracking, and field usage to ensure accurate, privacy-compliant data collection and measurement.
• Partner with the marketing product & digital teams and provide tools, guidance, and best practices for reporting on and analysis of campaign performance.
• Provide recommendations and solutions for campaign efficiency and effectiveness.
• Provide meaningful insights that enable tangible improvements and inform strategic decisions.

Requirements

• Bachelor's degree preferably in Marketing, Analytics, Mathematics, Statistics or other relevant field, or the equivalent experience.
• 8+ years of experience in a marketing and/or performance analytics focused role.

Benefits

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program