Own marketing operations and data to drive scalable pipeline through HubSpot/Salesforce, email nurture, and analytics-informed optimization.

• Operate end-to-end HubSpot workflows and Salesforce mappings to align leads, routing, and reporting.
• Design and optimize email nurture programs and scoring to accelerate engagement and conversion.
• Maintain operational workflows, scoring models, and segmentation strategies that support personalized, scalable campaign execution.
• Build marketing analytics foundations with dashboards, attribution, and funnel insights to inform strategy and pipeline contribution.
• Analyze campaign and channel performance and translate findings into actionable recommendations for the team.
• Partner with the GTM Operations team to ensure data integrity and unified reporting across marketing and sales.
• Identify, pilot, and scale AI-powered tools and workflows within the marketing team, from intelligent segmentation and lead scoring to content automation and campaign optimization.
• Assist with event operations: flows, routing, landing pages, and reporting.
• Work cross-functionally with content, demand generation, and SDR teams to support pipeline growth.
• Be the go-to operational and data resource for the marketing team.